This stunning A.I. art expression of Coco’s Q8 experience formed the aesthetic and storytelling points of our Q8 e-tron launch campaign across Cinema, TV, OOH, Social and experiential—including a special VIP-only launch event hosted at Canada's iconic Royal Ontario Museum. The launch event delivered over 12 million total impressions on social media, while Coco Rocha’s event interview generated over 1 million media impressions.
Overall, the Feel the Art of Audi launch generated over 20 million social media impressions, over 16 million traditional media impressions, and helped propel Audi Canada to the #1 spot in the luxury automotive category—their best sales year to date.